Question 1

What are Google Local Service Ads?

Accepted Answer

Google Local Service Ads (LSAs) appear at the very top of Google search results — above regular Search Ads. They show your business name, reviews, and a Google Guaranteed or Google Screened badge. You only pay when a customer contacts you directly through the ad.

Question 2

How is LSA pricing different from regular Google Ads?

Accepted Answer

With LSAs, you pay per lead — not per click. A lead is a phone call, message, or booking request that comes through the ad. Cost per lead varies by industry and location, typically $15–$75 per lead. You set a weekly budget and Google manages delivery.

Question 3

What is the Google Guaranteed badge?

Accepted Answer

The Google Guaranteed badge is a green checkmark that appears on your LSA listing. It tells customers that Google has verified your business — including background checks, insurance, and licensing. It significantly increases trust and click-through rates.

Question 4

What industries are eligible for Local Service Ads?

Accepted Answer

LSAs are available for many service industries including HVAC, plumbing, electrical, roofing, cleaning, pest control, locksmith, legal, dental, accounting, real estate, and more.

Question 5

Can I dispute leads that aren't real?

Accepted Answer

Yes. Google allows you to dispute invalid leads — spam calls, wrong numbers, calls outside your service area. ClearSide monitors your leads and disputes invalid ones on your behalf to keep your cost per qualified lead as low as possible.

Pay per lead. Land at the top of Google search.

Built for local service businesses.

How it works.

Eligibility Check

Profile Setup

Launch & Monitor

Frequently asked questions.

Ready to land Local Service Ads?